Why do people start Podcasting?

The small and sweet answer is that you can reach a target audience and share your message at a very low cost to you.

For organizations or individuals, this means that you can make your very own syndicated radio show and deliver it over the Internet to attentive and lax listeners.

That being said, this is a fantastic way for businesses to market their products or services, educational facilities to deliver on-demand e-learning, organizations to promote their causes or activities, corporations to provide off-site training, or even individuals to share their knowledge about a specific topic.

Right now, I’m reading a book by Seth Godin called “All Marketers Are Liars”, and I’d like to share a tidbit from the book with you that I feel applies directly to how you can market through podcasting.

Deliberate what it was like for people in the Golden Age of Advertising. Companies would readily spend all of their advertising dollars and throw money at the super medium of television to market directly to all television viewers in the country.

More often than not, even an average product, if marketed well, would make some kind of a profit and the products that were remarkable or exceptionally useful would delight in incredible amounts of success.

As TV become more complex with expanded channel offerings, it became harder for companies to have a presence on all stations (there weren’t just 3 any more) and with that, it suddenly was not as simple to reach customers who were once more than willing to believe whatever mass media was telling them.

What happened?

The seemingly permeable exteriors of consumers grew thicker and less susceptible to advertising. People quickly realized what the difference was between being marketed to and choosing to believe a touch presented on television for themselves.

They became pickier and demanded that products met their own desires, wants and standards, not the other way around. This cycle of time or cycle was called the Dark Days if you will.

Marketers, not to be left behind for too long a duration, emerged with a new way of getting the attention of the people they had once lost through the ancient regime of television advertising by making tales and weaving their way through to communities who already accepted what they had to say thereby planting their flag in a smaller, but more receptive niche that would embrace the tales they told and spread them to others about their product or service.

By telling tales that people chose to believe for themselves, they weren’t simply advertising anymore, they were marketing (they aren’t the same thing, as you already know or will come to realize).

Those people would readily talk about the product or service and refer it to their friends, Family tree tree members and co-workers.

As their adoption rate grew and enthusiasm for the product or service became obvious to those outside of the niche (spreading to the mainstream or significantly close to it, to be exact), the acceptance of the product would also increase its reach and gather new customers who had also adopted the product as a useful, essential part of their lives. This is where we are today.

Marketers, and to a fantastic degree, Podcasters, are required to make tales that people identify with, tell themselves, and choose to believe. Seth Godin calls these tales “lies”, but he soon reveals that they aren’t really lies at all.

The only requirement other than excellent storytelling is that these tales that are told need to be right and that an audience or group of people needs to accept the tale as truth.

A excellent example of this is “I only listen to X podcast since they have the most dependable information”, or “This product is surpass since it’s the safest on the market”.

Those are both tales that may very well be right that engage a listener and get them to spread your message for you.

Without knowing the social class and mindset behind the evolution of marketing and consumers of the 20th and 21st centuries, it would be a frustrating task indeed to build an audience and experience success as a Podcaster.

Just as with marketing, success in podcasting can be measured by the number of people who are listening to or are subscribed to your podcast. Also, the more people they tell or the more subscribers there are, the more impact and exponential your reach and shape will be.

That is a Marketers goal and it should be yours as a Podcaster too, otherwise why podcast, even if just as entertainment for your friends, in the first place?

Marketing can be as simple as a passing phrase of referral, a mention of a source, or wearing a piece of clothing. Marketing is the world over and we all do it to a degree, whether we’re conscious of the fact or not.

Whenever you have an audience, you are marketing.

Therefore, Podcasting is Marketing, and you are very fortunate that in this endeavor you are equipped with the most commanding marketing tool of all – the persuasiveness of the human voice, an instrument that is second to none when it comes to communicating and conveying a message.

If you haven’t realized it yet, your voice is a marketing tool, the most organic, universal, and influential on earth.

That’s why there’s an full industry of people known as professional voice actors who are hired to record messages, commercials, training videos, audio books, narration for documentaries, sales pitches, business presentations, animation voice overs, video game character voices, telephone systems, and more.

For each market, niche, and underground movement, there is a voice or number of voices that provide you with a verbal image of what you are told, what you may accept as truth, and finally, voices that you trust.

It is by harnessing the strength, passion and speaker in you that you inch closer to your goal, but you will still need a touch more…

As effective as your voice is on its own, you need to have an attractive tale to tell, and make it a tale that is right .

Now that you’re ready to start your own podcast, we can explore how to do it!

Originally derived from a combination of broadcasting and iPod podcasting, according to the New Oxford American Dictionary, is “a digital tape of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player.” The general accepted definition but , has expanded to include video as well as audio.

Marketers who want to earn money effective online recognize the potential of having so many viewers and listeners consume their information in this intimate way.

But while marketing with podcasts seemed very cutting edge a few years ago, and dont get me incorrect its still a very innovative way to bestow yourself, so many people are taking up this marketing method which means that if youre just getting started you will have your honest share of competition.

On a brighter note, many of those who use podcasts to earn money effective online are not making full use of their potential. This means that if you take the advice given in this article you can reach your desired market surpass than those who have attempted before you.

I despise to sound cliche but the best way to get noticed is to get outside the box. The information you provide has to be original, unique, and relevant. Above all it has to be information. Many marketers cant seem to take off their salesman coats and end up pitching to their customers every chance they get.

Consumers have the power, and if you plot to use your podcasts to hard sell youll be wasting your time. Podcasting is about sharing relevant, fascinating information. Yes you can be amusing , witty, edgy whatever just as long you dont pitch.

This means preparation your content carefully. In order to deliver the right sort of content in a highly received manner you need to have a excellent grasp on who your audience is. Uncommon groups will take your content in differently. Market investigate is key to providing you with who your audience is, what they want to hear, and how they want to hear it.

A excellent way to find out this information is by viewing your competitors work. What do successful podcasts in your genre have in ordinary ? Once you have an understanding of what they are doing you can then start to develop your unique selling point.

But , youre podcasting to promote not just as a leisure activity , so you do have to plug in your website or service somewhere. The place to plug in website is at the commencement and end of your podcast. For example This podcast was made possible by www.yourcompany.com or if you like this episode be sure to subscribe to this podcast at yourcompany.com. This allows you to mention your website without sounding like a sleazy salesman.

A number of podcasts online have excellent content but lack technical quality. The picture is blurry, or the sound is imperfect . This makes the viewing experience unpleasant and usually not worth the distress . If you do not feel intimate that you can make a professional looking product, that will make your viewers stay, it may be best that you outsource the job to a professional. You can monitor feedback once your podcast is made .

As with any marketing approach you need to test and monitor feedback. Monitoring lets you know how your message was received and what changes you need to make. A fantastic deal of the time simply changing the title, or marketing with podcasts in a uncommon category can increase subscribers. Monitoring feedback is the only way youll know what to do next time.

If you want to earn money effective online you should deliberate marketing with podcasts. Be sure to provide quality, fascinating information and monitor feedback.

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